Where is the Honesty?

Why is it so difficult to be honest in today’s society?  Transparency is widely preached, but not practiced.  We rather complain and demand, instead of accepting the fact that not everything is going to be our way and that we make mistakes.  If we want to do the right thing, we should be able to do it without worrying about how people are going to ridicule us.  Doing the right thing is usually perceived as being soft, and weak.  Being sneaky, clever, and aggressive is more desirable.  Where is the honesty?